Marketing

Inbound marketing opens up a whole new arena for businesses looking to establish and create a meaningful dialogue with their customer. And it offers a wealth of benefits that are vastly different to the brief spotlight afforded by traditional advertising.

When you traditionally buy media spending, you pay for your advertisement to run on a channel, whether that’s TV, radio, in magazines or online.

Effectively, when you stop paying, those ads disappear into the ether and the momentum stalls. We can utilise that style of advertising but only part of a wider marketing strategy.

At Openseed our prime focus lies in marketing that creates an ongoing conversation with your customer via content. Our role is to build recognition of your brand through intelligent, useful and compelling information offered on social media, your website, by influencer or via email campaigns.

How content works

This content works in a series of ways and grows your brand over time. First the content ensures people find you in a busy online space, then it continually engages your market and establishes your authority in your industry.

Finally, it offers the opportunity to provide value and service that sees your clientele engage with you and return time and again, while also increasing your brand awareness and attracting new customers.

How we do it

In short, we set up your website so it is optimised for marketing, meaning all areas of your site will be crawled and recognised by Google.

Next, we create engaging online content so anyone that is looking for a business that is similar to or like yours, will find you first. We create this content for your site, but also drive more customers to your business and website through email marketing and social media.

Once they’ve found you, we make sure you remain their first port of call by creating content that sees them return, continually engage with you and consider you first for repeat business.