HOW DO YOU BRAND A 7000 YEAR-OLD FORMULA AND MAKE IT RELEVANT FOR TODAY’S MARKET?
Well, you go back to its roots, literally.
We workshopped 2 full-day sessions to grasp the essence of the BARE brand which had a different name prior to the engagement. We created a brand story, began on the artwork from the outset and defined a brand style guide.
THE ONLINE RETAIL STORE
We created a custom-built website with a strong ecommerce engine designed to convert leads. The website is wired up to accept payments, manage inventories, and is fully customisable. And it looks amazing.
WE CREATED A STRONG SOCIAL PRESENCE
We created a strong brand persona and corralled a tribe that would be our brand ambassadors.