The world of marketing is an ever-shifting playing field where trends come and go, technology changes and the strategies that once held firm and fast can vanish into ineffective oblivion at the blink of an eye.
So how do you combat a changing landscape to ensure your marketing always hits the right note? We’d argue it’s by outsourcing. Here are 10 reasons why outsourcing your marketing can truly pay off…
If there’s one constant in the marketing world it’s that the most effective means of delivering your message is likely to change from one year to the next.
In the past 12 months alone we’ve seen major updates to both the Facebook and Google algorithms meaning content that once ranked as number one now has a much more limited effect.
To keep abreast of these changes, you can pay to upgrade your staff member’s skills, or instead harness the updated skills of external marketers dedicated to remaining at the cutting edge.
An external marketing team is much more likely to be abreast of the latest technology, because they’re only as good as they’re last campaign and are at the coal face of ensuring their strategies work.
When you outsource to the right marketing agency you are engaging experts in their field. These are a team of people with the right qualifications under their belt and the right technology to implement them.
A good external agency will boast a solid resume of skills with measurable results. Their strategies will be up-to-date, and their portfolio will be a testament to this expertise.
Importantly, an external agency will be nimble, creating tailored results specific to you niche. They are able to do this because they have extensive experience in what works, when, under what conditions.
Some nifty tools and nous
Just like an electrician has the right tools and technique to work with electricity, a marketing team has the required software, research skills and techniques to work with the latest marketing strategies. From keyword research to email marketing and website design, the software required comes with their territory.
Because it’s what they specialise in, they’re more likely to have the latest version of the right tools and are able to harness it to the greatest effect.
Greater than the sum of its parts
When you work with a marketing team, you are working with a group of individuals who all bring expertise to their role. The result is a creative cohort that is greater than the sum of its parts. They bring collaboration, individual insight and group knowhow to their role.
On the flipside, when you employ a single marketer to fill a specific role, you might find they are limited to specific areas of expertise. That might be design, it might be writing or it might be social media. And while they may be experts in one or a couple of areas, marketing is a complex arena where a multitude of skills come into play.
These include but are not limited to: graphic design, website construction, SEO research, keyword integration, image sourcing, social media, email marketing, blog writing, advertising creation, PR and more.
An outsider’s perspective
In business it can be challenging to be innovative or see the wood for the trees when you work inside an organisation.
Instead, there’s a tendency to fall back on familiar techniques because that’s the way something has always been done. In large corporations this can be particularly prevalent.
From a marketing perspective, it can also be difficult for business to understand how they are perceived from the outside, which is where the fresh perspective of an outsourced marketing team can be invaluable.
Using state-of-the-art techniques, new technology and a different frame of thinking, they can offer an innovative approach to branding, design and messaging that takes marketing to a new, more relevant realm.
It might seem like having a dedicated staff member is a time-efficient way of maintaining your marketing momentum.
But when mastering technology, learning new techniques and the day-to-day inner workings of a business come into play, an external marketing team will likely get the job done a whole lot faster.
Why? Because you don’t need to advertise to fill the role, you don’t need to partake in the time-consuming interview process, and you don’t need to train them in your software and systems.
Meanwhile, an external agency’s reputation relies on completing a brief effectively and efficiently, using the tools they have readily at hand.
A dedicated marketing agency will also use their research and professional insight to provide timeframes, budgets and expected results.
In addition, outsourcing your marketing allows your core staff to concentrate on their job, without being sidetracked by haphazard marketing tasks.
On a similar note, outsourcing your marketing can be surprisingly affordable when you consider the additional entitlements and training that comes with employing dedicated staff.
With an external agency you can set a budget, you know exactly what you’re paying for and you’re not footing the bill for leave entitlements, superannuation and ongoing staff costs.
Yes, an outsourced agency might require an outlay, but if the results are guaranteed, the budget is planned for and the hassle of keeping current is taken care of, this is often an outlay well-spent that can save you very real money in the long run.
Whether you’re a small business or a large corporation, there will be some stages in business when more marketing manpower is required than at others.
That might be due to a new product, a branding facelift or a concerted PR campaign. Outsourcing your marketing offers the flexibility to put the peddle to the metal when the need arises rather than bear an ongoing cost.
In other words, you can easily scale up or scale down in line with your business needs.
Available when you need them
If you’re looking for a one-off campaign or a simple brand refresher, outsourcing your marketing is undoubtedly the way to go. You can bring the agency in when you need them, get the job done, and call on their services further only when required.
As their specialty is marketing, an agency is driven to offer the best measurable results possible. After all, they’re only as good as their last client or campaign.
An agency is not there to mark time in the knowledge they will be paid a wage regardless. They are there to prove their worth, illustrate why their services should be re-engaged and offer real, measurable results.
At Openseed we work with business to understand the marketing playing field and how you can harness it to showcase your strengths.
We create intuitive branding, websites and quality content strategies that reflect the internet trends as they are now and will be in the future.
We get to the heart of your business message to help your business rank foremost on Google and at the front of your consumer’s mind. You can learn more about our services here or contact us directly to learn more about how we can help.